Ben Lyttleton: Martin O’Neill, Moneyball & Why Celtic Need a Sporting Director | The HB Interview

Football author and executive Ben Lyttleton (Twelve Yards, Edge, Football School) joins Alan and James on The Huddle Breakdown Interview to talk about how data analytics is changing football and what that means for Celtic. Ben goes behind the scenes of the Netherlands’ penalty data before the 2010 World Cup final. He explains why your best penalty taker should go first or fourth, and why most Premier League transfers fail...